Richard Rashid Hussein
Performance Coach & Business Consultant for Artists, Sportspeople & Entrepreneurs.
Become the Rockstar of Your Own Life.
For artists, creatives, sportspeople and entrepreneurs ready to turn talent into direction, structure and momentum.
When you're stuck, I offer breakthrough clarity and focus by removing what's getting in the way.
30 years inside the global music business. 10+ years coaching at the highest level. Author of “For The Record & Off The Record”.
"Rich was the first person to truly believe in me. He mentored me in music, A&R, and artist direction, but his most profound impact was shifting my mindset through abundance thinking and visualization. That transformation gave me the confidence to step into my power and ultimately get signed by the legendary Quincy Jones."
"Richard helped me break a cycle I didn't even realise I was in. What once drove me had become self-sabotage. With his support, I found clarity, freedom, and performed at my best in my final Olympics."
In the room with the people who shaped modern music.
30 years of A&R, executive production and global partnerships. A look behind the scenes.
| # | SKU | Artist |
|---|---|---|
| 1 | 554600 | MANOUK GU:NOMAD |
| 2 | 131625 | KNOWLE BE:BEYONCE +DVD |
| 3 | 551211 | DION CE:LOVED ME BACK TO LIFE |
| 4 | 553322 | ONE DI:MIDNIGHT MEMORIES |
| 5 | 552605 | LADY GA:ARTPOP |
| 6 | 536125 | DAFT PU:RANDOM ACCESS MEMORIES |
| 7 | 140480 | VA VA:GRAMMY NOMINEES 2014 |
| 8 | 549091 | PERRY KA:PRISM |
| 9 | 552522 | MAALOU IB:ILLUSIONS |
| 10 | 553319 | IL DI:MUSICAL AFFAIR DB |
| 11 | 551501 | EMINEM EM:MARSHALL MATHERS II |
| 12 | 140520 | TONIBR BA:LOVE MARRIAGE & DIVO |
| 13 | 553060 | VA VA:NRJ HIT LIST 2013 V2 DB |
| 14 | 540519 | MARLEY BO:LEGEND REMIXED |
| 15 | 550738 | DERULO JA:TATTOOS |
| 16 | 528524 | MARS BR:UNORTHODOX JUKEBOX |
| 17 | 547294 | PINK MA:GET HAPPY |
| 18 | 446411 | HANINE SO:FESTIVALS ALBUM BAAL |
| 19 | 128832 | BARNEY BA:GH THE EARLY YEARS |
| 20 | 472828 | WANTON BI:SLEEP WITH THE LIGHT |
| 21 | 549222 | SHANKA AO:TRACES OF YOU |
| 22 | 467011 | ADELE AD:21 |
| 23 | 508206 | YANNI YA:LIVE AT EL MO +DVD DB |
| 24 | 548286 | AVICII AI:TRUE |
| 25 | 302533 | SPRING BR:HIGH HOPES |
A local A&R signing on Lionheart, in label partnership with Sony Music, hit #1 across MENA in 2014.
Guy Manoukian's "NOMAD" landed #1 on the Virgin Megastore chart, ahead of Beyonce, Celine Dion, One Direction, Lady Gaga and Daft Punk. The album went Gold under the Lionheart / Sony Music partnership.
Real outcomes from real A&R work.
With 500M+ streams and over 30 years as a senior-level music executive and International Professional DJ across Australia and the Middle East, I operate at the highest level because I've built it from the ground up.
My career is defined by a dual lens perspective: navigating the strategic inner workings of global giants such as Sony, Universal, Warner, Apple, TikTok, Coca-Cola and Emirates, while maintaining a three-decade pulse on the global club and events circuit.
During my tenure as Director at EMI Group MENA and Executive Producer for The Voice and X Factor, I worked across the major label ecosystem and its affiliated labels including Jive/Zomba Records, Capitol, Virgin and BMG, contributing to 50+ #1 regional products.
In addition, I've worked directly and indirectly with global artists including Will Smith, Backstreet Boys, NSYNC, Coldplay, Jason Derulo and Nile Rodgers, producers such as RedOne and Quincy Jones, and major Arabic artists including Nancy Ajram, Asala, Myriam Fares, Hamaki and Tamer Hosny.
I've also been responsible for licensing music into Hollywood blockbusters including Sex and the City, Green Zone, Coco and HBO's Here and Now, along with publishing and music clearances for global TV commercials.
BA Music Industry, Master of Business Marketing — R.M.I.T. University · Certified NLP Practitioner & Hypnotherapist — R.S.C.I.
As seen in press & heard on podcasts
How I Work With You
Elite Mindset & Performance
Private 1:1 coaching for breakthrough performance. Eliminate self-sabotage, sharpen focus and operate at your highest level.
Music Industry Strategy
Label strategy, A&R, release planning and commercial positioning. Thirty years of global music business insight brought to your team.
Artist Development
Structured development for emerging and established artists — mindset, performance psychology, industry positioning and commercial strategy in one.
Keynotes & Workshops
Signature keynotes and bespoke workshops on leadership, performance and culture — told through the lens of the global music business.
The L.I.O.N. Model
Become the Rockstar of Your Own Life.
What it actually means to be a Rockstar.
A rockstar is not about fame. It is not about the spotlight. It is a state of being. It is knowing exactly who you are and living it unapologetically. That is the work.
"Your vibe attracts your tribe.
First you have to find your vibe."
— Richard Rashid Hussein
Three decades at the intersection of culture, commerce and peak performance.
Corporate Giants
Media & Entertainment
Performance & Sport
For The Record & Off The Record
Forty chapters, forty iconic songs, forty real stories from inside the music business, the boardroom and life itself — woven together by the L.I.O.N. Model.
Work With Richard
Music Industry Strategist | Elite Mindset & Performance | Artist Development | Performance Psychology
Artists · Sportspeople · Entrepreneurs · Labels & Executives
Private 1:1 Sessions · Workshops · Keynotes